Why one email is never enough

Stella James · 2026-10-29T08:10:22.243Z

Course highlight: why one email is never enough In Episode 8 of B2Education Unpacked, Catherine Lane, founder of The Influence Crowd, talked about the 20–40 touchpoint truth in education technology marketing. Schools rarely buy after a single email or demo. It takes many small, useful moments before someone is ready to talk to you. That's where Level 2, Pre-Discovery, comes in. It focuses on the work you do before the first conversation, so that when a school does book a call, they already know why it matters. Try this today: count the touchpoints a typical school gets from you before a discovery call. How far are you from 20? Share your number in the comments, and the one touchpoint that works best for you. Listen to the episode: https://seventhsibling.co.uk/podcast/series-one/ Explore Level 2 Pre-Discovery: https://seventhsibling.app.clientclub.net/courses/products/53b8ae77-f2eb-407c-811e-c8fb1132a0bc

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